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Craftsmanship and innovation since 1952
Known for excellent craftsmanship and high-quality materials, the Guild brand has established itself as a major player in the world of music. Guild guitars are the first choice for many musicians and have been inspiring since their foundation in 1952.
The whole story of Guild
The Guild brand is known for its commitment to quality and innovation and is one of the most popular guitar brands on the market. Guild guitars are characterized by a warm, full sound that makes them popular with musicians all over the world.
In the following years, Guild expanded its product range to include acoustic guitars. This move represented a significant expansion of the market and established Guild as a versatile supplier of electric and acoustic guitars. After a relocation, a new era for the company began in the 1960s when the first models of the Starfire and Polara series were launched. These electric guitars, which are characterized by a special variety of sounds and excellent playability, quickly achieved cult status and are still among the most popular models from Guild today.
Through a combination of excellent craftsmanship, innovation and a deep understanding of the needs of musicians, Guild has played a significant role in the history of guitar music since its foundation. The Starfire and Polara models are not only a testament to this tradition, but also a symbol of Guild's continuing influence on the music world.
The Guild mission statement
To play a Guild guitar is to experience over 60 years of craftsmanship, tradition and unsurpassed sound quality. Guild's goal is to create instruments that not only impress with their elegant aesthetics, but above all with their exceptional sound. Whether warm and mellow or bright and powerful, the dynamic range, perfect balance and remarkable projection of every Guild guitar offers an acoustic experience that is second to none. Each guitar reflects the master craftsmanship and rich heritage of the brand, combining the best in sound, feel and performance.
Another special member of the Guild family was Richie Havens, who is considered one of Guild Guitars' most loyal and enduring ambassadors. With his deep commitment to the brand and his unmistakable style, he shaped Guild's image like no other musician. Richie Havens appreciated the robustness, richness of sound and projection of Guild guitars, which suited his intense playing style.
His Guild D-40 guitar, which he played at his legendary performance at the Woodstock Festival in 1969, became particularly famous. The use of the Guild D-40 not only helped him, but also the Guild brand to become better known, as the performance at Woodstock was a milestone in music history. This connection between musician and instrument made Guild guitars even more popular in the folk and rock scene.
Special features of Guild guitars:
- Excellent craftsmanship: Guild is known for its precise workmanship and use of high-quality materials, resulting in long-lasting instruments.
- Rich and full sound: Guild's acoustic models in particular are renowned for their rich, warm and voluminous sound.
- Versatility: Guild offers a wide range of guitar models, including dreadnoughts, jumbos, semi-acoustic and electric guitars.
- Robustness and durability: Guild guitars are known for their durability, which makes them particularly interesting for musicians who regularly use their instruments on tour or at gigs.
- Innovation paired with tradition: Although Guild relies heavily on traditional guitar making, the brand is constantly innovating, such as modern electronics and improved playability, without neglecting classic values.
A look behind the scenes at Guild
This video offers an exciting insight into the Guild Guitars factory and shows the intricate process of guitar making, from wood selection to final assembly. It emphasizes the precision craftsmanship and dedication of the people behind each instrument, and impressively conveys why Guild guitars are prized for their quality and longevity.
Our special Custom Reserve selection
We are pleased to present a particularly exquisite selection of Guild acoustic guitars in our Custom Reserve Shop. The guitars are characterized by exquisite craftsmanship and beautiful, well thought-out details. They also boast the unmistakable warm Guild sound. Each of these Guild guitars is a true work of art and has earned its honorable place in our special Custom Reserve Shop. If you have any questions about other models, please contact us and we will do our best to fulfill your wishes.