


French excellence in the wild
Every Wild Customs guitar is 100% handmade in France using only the finest materials.
The whole story of Wild Custom Guitars
Wild Custom Guitars, also known as Wild Customs, is an exclusive guitar manufacturer from France that specializes in handmade, high-quality instruments. Founded in 2008 by Julien Joseph Roure in Creuzier-le-Vieux, the brand has been synonymous with unparalleled craftsmanship and an uncompromising passion for detail and quality. Every Wild Customs guitar is 100% handmade in France using only the finest materials.

More than just the usual daily business
There is a special business relationship between our purchasing department and the team at Wild Custom Guitars. Thanks to the close, friendly and professional cooperation at eye level, especially under the management of Mr. Custom-Shop Oliver Lohmann himself, extraordinary one-offs are created time and again that are unique in their kind. This cooperation produces “eye candy” of the finest quality, which delights Custom-Shop customers. Wild Customs has even had its own area at our Guitar Summit stand on several occasions, which once again underlines the close relationship and mutual respect between the two teams.
Wild-Things
- 100% handmade guitars from France: Each instrument is handcrafted in the factory in Creuzier-le-Vieux, using only the finest materials to ensure the highest quality.
- Unique customization options: Wild Custom Guitars offers the ability to customize every detail of the instrument - from wood selection to special finishes and hardware adjustments.
- Close partnership with Custom Reserve: The close, friendly cooperation with the Custom Reserve team, especially with Mr. Custom-Shop Oliver Lohmann, results in unique custom-made instruments that stand out for their individuality and visual appeal.
- Creative, innovative designs: With models such as the WildOne, the Telecaster-inspired Wild TV or the Firebird-Explorer hybrid FireWild, the brand combines classic guitar shapes with innovative ideas and exceptional design.
- Collaboration with renowned artists: Musicians such as Billy Gibbons (ZZ Top), Richard Fortus (Guns N' Roses) and Kurt Ballou (Converge) are among the enthusiastic customers of Wild Custom Guitars, which underlines the outstanding quality and creativity of the instruments.
